Chuck is a leader in Forrester’s Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers.
Between February and October 2025, adoption of answer engines for product discovery saw modest growth in the UK — brands and retailers should prepare for a slow transition.
Between February and October 2025, adoption of answer engines for product discovery remained flat in the US; brands and retailers should prepare for a slow transition.
Although AI disclosures might erode consumer trust initially, transparent communications usually outweigh this in the longer term.
Consumers believe that some form of agentic commerce will exist between brands and themselves, even though their personal preferences diverge from that today.
Although AI disclosures might erode consumer trust initially, transparent communications usually outweigh in the longer term.
Consumers believe that some form of agentic commerce will exist between themselves and brands, even though their personal preferences diverge from that today.
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